Using Meta’s Privacy Center, we found that Facebook captured Reveal reporter Grace Oldham requesting an appointment at the Pregnancy Resource Center of Owasso in Oklahoma.
It’s unknown whether the filters caught any of the data, but our investigation showed a significant amount made its way to Facebook.
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“Our system is designed to filter out potentially sensitive data it detects, and we work to educate advertisers on how to properly set up our Business Tools.” Facebook declined to answer detailed questions about its filtering systems and policies on data from crisis pregnancy centers. In a statement to Reveal and The Markup, Facebook spokesperson Dale Hogan said, “It is against our policies for websites and apps to send sensitive information about people through our Business Tools,” which includes its advertising technology. In many cases, the information was extremely sensitive-for example, whether a person was considering abortion or looking to get a pregnancy test or emergency contraceptives. Using Blacklight, a Markup tool that detects cookies, keyloggers, and other types of user-tracking technology on websites, Reveal analyzed the sites of nearly 2,500 crisis pregnancy centers-with data provided by the University of Georgia-and found that at least 294 shared visitor information with Facebook.
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After investigations by The Wall Street Journal in 2019 and N ew York state regulators in 2021, the social media giant created a machine-learning system to help detect sensitive health data and blocked data that contained any of 70,000 health-related terms.īut Reveal and The Markup have found Facebook’s code on the websites of hundreds of anti-abortion clinics. Meta, Facebook’s parent company, prohibits websites and apps that use Facebook’s advertising technology from sending Facebook “ sexual and reproductive health” data.
You should probably switch browsers or add some privacy extensions Septem06:00 ET I Scanned the Websites I Visit with Blacklight, and It’s Horrifying. In the wake of a leaked Supreme Court opinion signaling the likely end of nationwide abortion protections, privacy experts are sounding alarms about all the ways people’s data trails could be used against them if some states criminalize abortion.Ī joint investigation by Reveal from The Center for Investigative Reporting and The Markup found that the world’s largest social media platform is already collecting data about people who visit the websites of hundreds of crisis pregnancy centers, which are quasi-health clinics, mostly run by religiously aligned organizations whose mission is to persuade people to choose an option other than abortion. This article is a collaboratio n with Reveal from The Center for Investigative Reporting.įacebook is collecting ultrasensitive personal data about abortion seekers and enabling anti-abortion organizations to use that data as a tool to target and influence people online, in violation of its own policies and promises.
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